Building Online Brand
To be recognised as an authority in the market place, your business needs a strong brand. This brand should reflect your business and what it delivers to its customers. This is why defining, creating and communicating your brand effectively is vital.
Build your brand authority with expert assistance
Your brand needs to work for you. Fibre helps to make this happen. We use what you have to say to discover what your business is about. We then help you to create a brand which reflects this in a way that resonates with your audience using:
• Expert analysis of your competitors.
• Stakeholder discussions.
• Our knowledge of what works in your industry.
• Recognised brand immersion techniques.
Getting the brand message across
It’s not just about creating a brand that’s a true reflection of what you do. It’s also about communicating your brand in a way that gets the right message across. Using your online audience to promote your business is one of the most effective marketing tools around, as long as what people are saying about you is what you want to be said.
Lack of thought in the way you communicate your brand can mean that people get the wrong message and pass that message along. We have worked with businesses across a range of industries, to make sure that they keep brand communication on track by:
• Being consistent.
• Remaining relevant.
• Providing valuable insights.
• Developing and evolving.
We make use of our expertise to help you communicate in a way that gets you noticed as an authority and enables your business to be viewed in the way you want it to be.
Defining your visual identity
A robust and high performing brand isn’t just about what you have to say; it’s about your visual presentation. This includes everything from your logo to the colour schemes that you adopt. The team of experts at Fibre works with you to define a visual identity that links what you have to say to who you are. In doing so, we recognise the importance of several different factors:
We help you to develop a visual identity that enables people to immediately link all of your online content to you. This helps you to consistently build on your reputation as an authority in your sector.
Why brand consistency is so important
Every piece of content you produce, and every aspect of visual identity you create, is linked to your business. If you’re not consistent in the way you represent your brand this can cause confusion and significantly reduce the number of leads you secure and the number of sales that you make.
• Keeping the message on point
You need to make sure that your message is the same, across all of your online content. Stick to want you want your customers to hear from you. Working with us means that we can help you to understand why there’s nothing wrong with writing about latest industry news, as long as you stamp your own brand identity on the way your produce the content.
• Maintaining colour schemes across content
If you think about some of the major global brands, such as Coca Cola and McDonald’s, you see how much they’re associated with certain colour palettes. Choosing a palette that best reflects your brand identity, and using that palette across all of your online presence, means that your customers can immediately relate the content you present with your brand.
• Using your logo on all communications
Your logo is part of your business identity. This is why you should choose a simple design that can be duplicated across your website, electronic correspondence and paper correspondence while retaining its original composition and clarity.
Fibre works with clients to build on their brand authority by ensuring that they create a clear, consistent and relevent communications strategy and visual identity. We’ll help your business to do this, making sure that you grow your reputation as an authority. Doing so will help you to secure more leads and sales and enable your business to grow.