Over the years, Google has made it easier for you to reach your potential clients – particularly those local to your business. Generally speaking, consumers who search for a service using the terms, ‘near me,’ without a particular company in mind, will likely look at the businesses who rank in the top positions of the […]

Many entrepreneurs focus on building a business, rather than a brand – this is a mistake. Developing an online brand can play an important role in helping you to build a long-lasting, successful business. Just look at Apple – whenever they release a new product, people line up outside their shops to get their hands […]

SEO might sound like something other people think about. Why would you want to know about this when you run a business in a different sector? How will it help your business? The truth is, if you can get your SEO practises right, your business will grow. In today’s world in which more people search […]

What is SEO? Simply put, SEO, or Search Engine Optimization is a way to increase the quantity and quality of traffic to your website via organic results from online search engines. Both technical and creative elements are incorporated in SEO work, as a way to drive traffic to your website and ensure you are visible […]

With the online market expanding at an unrivalled rate and competition for placing in search engines at an all-time high, it is vital that your company’s website has an online presence – SEO really is more important than ever. Millions of people use search engines every day, looking for answers to their questions or solutions […]

The question of whether to choose a specialist agency or a more general service is as old as marketing itself. There are arguments for and against using either, pros and cons associated with both. However, a business needs to consider what outcome it’s looking for. A Stronger Focus As you’d expect, a specialist SEO agency […]

If you’re just getting started with building the online component of your business, the vast numbers of digital marketing agencies that exist can make selecting one that’s right for you a daunting task. Well fear not, as today I’m here to give you some pointers on what to look for and when to run for […]