In 2018 alone, Google made over 3,200 changes to search, and while this figure is yet to be determined for 2019, it does show how much can change in the space of a year. And with another busy year nearing ever closer, the team at Fibre can only guess what might be in store for […]

Keyword research is an essential SEO technique used to drive traffic, increase visibility, and boost revenue potential. In this guide, we’re going to cover everything keyword related – from how to find the best keywords, to how to use keyword tools effectively. We will also provide you with some valuable tips to enhance your keyword […]

Anyone who has a website or knows anything about marketing will probably have heard of SEO – or Search Engine Optimisation. In a world where we use the internet for everything from buying Christmas presents to booking holidays, it is essential that your website can be found amongst the great expanse of the internet. And […]

Earlier this month, Google rolled out its new speed reports on the Google Search Console to the general public. This aims to identify webpages that are slow to load and provide advice on how to improve the website’s performance. Use this new feature and you could potentially boost your website rankings and improve user experience, […]

Last Friday, Google announced a major algorithm update that is being referred to by SEO experts as one of the most important updates in the past five years. The BERT update is thought to impact around 1 in 10 search queries and has been rolled out in Google Search over the past week. Below, we […]

“H1 tags improve your SEO”. True or false? In this article we’ll be putting the H1 tag beneath the magnifying glass and assess its true ability to help bolster your website rankings. We’ll also explore what Google has to say and guide you step by step through how you can optimise the H1 tag for […]

Last week, a few members of the Fibre team attended BrightonSEO – one of the world’s largest SEO conferences – where we spent the day listening to talented speakers’ tips and advice as well as seeing some big SEO names (Greg Gifford was a highlight). Preceded by a pre-party that allowed attendees to DJ and […]

The ability of author reputation to influence page rank has been an ongoing dispute for many years. Google Authorship was a feature that appeared in Google search results for around three years, from June 2011 until August 2014. The feature allowed and encouraged content creators to identify themselves when posting a piece of content – […]

Before the digital world took over, business cards were one of the best ways to promote your brand and foster new business. However, with a plethora of online alternatives providing instant information for consumers at the touch of an enter key, the humble business card is slowly vanishing from the enterprise space. According to data […]

A new study has found that the structure of many blogs could be having a detrimental effect on their search engine rankings. The main issue is due to link depth, which is the average number of clicks from the homepage of the blog to the relevant content. The study by Perficient Digital found that two […]