As you can see, there are four ads on the top of the page, followed by two organic listings. Seven more ads appear followed by six organic listings, and then the page ends with three final ads. That’s twice as many ads than usual, and our video kick-started a backlash across Twitter.
We believed that this was another test by Google concerning its search engine results pages, only this one focused solely on mobile searches.
From what we have seen, the SERPs are not still like this, but the discussion on Twitter is still ongoing:
It has been predicted for a while that Google would push its Ads, and the founder of Moz, Rand Fishkin, recently reported that, in 2018, there had been a decline in click-through rates yet an increase in no-click searches. This statistic reflects how Google SERP features, such as Google Ads and Featured Snippets, are competing for clicks.
However, Google Ads responded to our tweet, confirming that it was, in fact, a bug and not a test:
Thanks for catching this! We didn't intend to show these extra ads. This was a bug impacting a very small number of queries and it has already been fixed.