Keyword research & discovery services
SEO does not produce magical results overnight. It takes time and effort to understand how to make SEO work. Fibre has been researching the way search engines work for several years, and using its expertise to help clients across different industry sectors.
Unlock the full potential of your online presence
Creating a website, or developing a social media presence, is only the start. In order for your digital content to produce results, you need to be visible and for people need to engage with your brand. This is why high quality SEO is so important. It’s the art of understanding how your business can optimise its online presence, to engage with its customers and to attract high rankings in organic search results.
In order to gain this understanding, we need to learn about your brand.
- What are your aims?
- What is your current marketing strategy?
- What does your online digital presence consist of?
- What is your customer demographic?
Once we know about your brand, we can start the process of helping you to optimise your digital presence.
Comprehensive keyword research
Effective SEO always involves the use of well-researched keywords. These keywords tell search engines that your content is relevant to a user’s search. This is why using the right keywords in your content is so important. You need to make sure that when a user clicks on your link in search engine results, they get an experience that is useful to them. Using poorly chosen keywords can mean that users find that your website is not relevant to their needs.
We find the most effective keywords for you to use by:
- Researching short and long tail keywords.
- Identifying demand.
- Establishing the level of competition.
- Checking for relevance.
- Determining where keywords fit in the customer journey.
- Establishing which keywords could generate leads.
It’s important that you use keywords that have the potential to produce the best ROI for your business. You also need to use them in the correct part of the marketing funnel, and to know which keywords are more likely to result in conversions and which keywords support the customer journey. We provide all of the information that you need in a way that you can easily understand and action.
Examining the landscape and your competitors
SEO isn’t only about keywords, and considering the marketing needs of your business. We also help you to examine the wider playing field. We discover what’s happening across the landscape, what’s working for your competitors and what isn’t.
Examining competitors’ content strategies
It’s important that the digital content you produce is original and relevant to your brand; but that doesn’t mean that you can’t learn from others. Fibre looks at your competitors’ content. We ask questions such as:
- What is the structure of their content?
- Are any topics working well for them?
- How often do they publish new content?
- How well are they using keywords?
You can use the data we collect to help you measure your performance against that of your competitors. You can also learn from their successes and mistakes.
Considering levels of engagement
Without engagement, marketing cannot be successful. This is why we consider engagement levels across the landscape and make comparisons with your engagement levels. We look at a long list of areas including:
- Trending content
Identifying trends and opportunities
We don’t just concentrate on individual competitors with our research. We examine the entire landscape to produce a wider view of what’s happening. Who is currently attracting a lot of attention and why? Which marketing campaigns stand out? What industry news is trending? Having all of this information to hand helps you to identify opportunities to produce content that engages a wider audience and helps to create more high quality leads.
Optimising your digital assets
Over time businesses often create a variety of different digital assets, including social media pages, websites, landing pages and podcasts. It can be difficult to keep track of all of these assets, and how well they are performing. Fibre does the work for you. We ask questions such as:
- Can websites be consolidated in one place?
- Are any assets redundant?
- Are assets integrated as they should be?
We help you to make sure that your digital presence is streamlined, relevant and integrated in order to optimise its performance.