Improve the local visibility of your business by using locally focused SEO. If you have a bricks and mortar presence for your business, you don’t have to rely on passers by, traditional advertising or word of mouth to help maximise sales and profit.
Unleash the power of the internet offline as well as online
It’s easy to think of SEO as being a tool to optimise the success of your online presence. You probably already know the importance of using the right keywords and content to promote increased traffic and leads online. Fibre helps clients with this aspect of SEO, but we also recognise the value of local SEO. This is the work that you need to do online, so that more people find your business on the high street.
How does local SEO work?
Just as SEO helps people to find your business online, local SEO helps them to find you in the offline world. It’s all about taking the right action to make sure that you feature near the top of the results when users search for a local business. This can happen either when Google recognises a users geolocation when they search for “Chinese restuarants nearby”, or when a user searches using a geographical location “Chinese restaurants in Cheltenham”.
Fibre helps your business to rank highly in these search results by:
• Making sure that you have a Google my Business listing which is comprehensive and current.
• Researching locally focused keywords for you to use in your web content.
• Helping you to secure listings in online directories such as Yelp.
• Ensuring your content is optimised for local SEO as well as being globally effective.
• Testing your web presence for effectiveness in local searches.
How local SEO helps your business
You may have an online store which attracts custom from the UK and internationally. This is one side of your business, but what about your bricks and mortar store? You don’t want to miss the opportunity to use your digital presence to increase footfall and sales in-store.
Fibre makes sure that your online listings are accurate and complete; this means that if you have a cupcake store in Plymouth, and a user located in Plymouth searches for “cupcakes for sale”, your store should appear in the results. Being as accurate as possible helps your business to secure a higher ranking. There are also other factors that are taken into account when Google decides which results to display first.
Determining factors for local ranking
Google uses three main factors when it determines local search engine rankings. We use each of these three factors to help your business optimise it’s local SEO performance.
Relevance is what you might expect. It’s all about how closely your product or service matches a user’s search. This is why it’s important to be specific. For instance, if you specialise in women’s vintage clothing, this exactly what you need to say in your online listings. We have worked with clients from a variety of different industries to make sure their listings are optimised for local SEO. We will make sure this happens for you.
Accuracy is also important when it comes to this ranking factor. Making sure that the address in your listing is accurate and current can make a big difference to where you appear in the search results when someone searches for a product you sell, close to the physical location of your business.
Many well-known landmarks rank highly in search results because people are familiar with them. We will help you to raise the profile of your presence so that your prominence factor improves. This can be done by:
• Improving the way you receive, and respond to, online reviews.
• Using SEO best practice to improve your overall search engine ranking.
• Increasing your visibility online, by helping to increase the number of links and articles from which Google can get information about your business.
Improving the ranking of your business in local search results is vital if you want to maximise the potential of your digital presence in securing custom for your bricks and mortar business.