The success of your web marketing rests on how well your website works. For your website to work well it needs to have solid foundations, be obstacle free and provide a valuable experience for users and search engines.
We make your website work for you
It’s impossible to know if there are any issues with your website unless you carry out a technical audit. This is where the experienced technical SEO professionals at Fibre can help. We will identify any issues that are limiting the user experience of your site, or presenting obstacles when search engines crawl your pages. The end result of the work that we do is the optimisation of your website’s performance as well as optimum rankings and levels of engagement.
Is your website as high performing as it can be? Call us to find out.
What is a technical audit?
A technical audit of your website is not as daunting as it may sound. We do all of the investigative work, looking at all technical aspects of your site including mobile optimisation, sitemaps, content, page speed and the optimisation of images. This is just a selection of the areas we examine. Every aspect is inspected in depth.
During the audit, we identify issues such as:
• Duplication of content.
• Broken links.
• Crawl errors.
• Error pages.
The good news is that we then present all of this information to you in an easy to understand format. We also support you as you make the necessary changes to ensure that the performance of your website is optimised.
Auditing your content
The essence of a successful website isn’t just about the technical aspects. Content is one of the most important factors that you need to get right if you want your website to attract visitors and rank highly with search engines. We will complete a full audit of your content, including:
• On page SEO such as heading tags.
• Gaps and opportunities.
Once this audit is complete we will work with you to ensure that your content is optimised.
Optimising website content
Starting from the baseline identified by our audit, Fibre will help you to understand how to research the right keywords and phrases and why popularity of keywords has to be balanced with competition when designing a keyword strategy. We will also carry out an audit of your competitors content, to identify trends and keywords that may be useful for your online content.
In addition, we can use solutions such as the introduction of schema. This involves using microdata in your website HTML so that search engines better understand you, and you are better represented in search results.
Backlinks are one of the most important factors, when it comes to website performance. You may be thinking that if you have a lot of backlinks in place this is always a good thing. But this may not be the case. Backlinks can be toxic just as they can be good. This is why you need the team at Fibre to analyse the backlinks on your website.
Doing this means that we can identify the high quality links that have a positive effect on your search engine rankings.
We can also identify links that are:
These links could be doing damage, so they need to be removed.
It’s not just about analysing the current position with backlinks on your website, our SEO technical experts show you how to create a successful backlinks policy. We will also examine the backlinks of your competitors and see if there is anything that you can learn from them.
Is there a gap in what you’re offering?
One of the most important things that you can learn from a full technical audit of your website is knowing what isn’t there. This may sound a bit strange but identifying content, information or functionality that you don’t currently offer can open a whole new window of opportunity for you. As well as improving content, technical issues and backlinks, you can make additions that will increase traffic and improve your performance with search engines.
Gap analysis is a vital task that we undertake, using all of the data that we have gathered during the technical audit of your website, as well as data obtained by analysing the websites of your competitors. We provide you with a full report that will help you understand how you man make the most of your opportunities.